As Starwood guests rely more heavily on their mobile devices, they come to expect the same depth and breadth of content on their phones as they have on their computers. The Usablenet sites that had been live for several years were no longer delivering enough of a branded experience to these guests..
Create a highly customizable templated mobile website to be used for each brand, which allowed for efficiencies in development while allowing all 12 brands to retain their individuality.