• Project Image
  • Project Image
  • Project Image
starwood mobile websites
  • Client
    Starwood Hotels & Resorts Worldwide | SPG |Aloft Hotels | Element Hotels | Four Points Hotels | Le Meridien Hotels | Luxury Collection Hotels | St. Regis Hotels | Sheraton Hotels | W Hotels Worldwide | Westin Hotels
  • Role
    Design, UX Design
The challenge

As Starwood guests rely more heavily on their mobile devices, they come to expect the same depth and breadth of content on their phones as they have on their computers. The Usablenet sites that had been live for several years were no longer delivering enough of a branded experience to these guests..

The solution

Create a highly customizable templated mobile website to be used for each brand, which allowed for efficiencies in development while allowing all 12 brands to retain their individuality.

Project Example

A Mobile Enterprise Solution

All the beauty and functionality of desktop on the go

Creating a template that could successfully house 12 distinct brands ranging from Sheraton to St. Regis was a significant undertaking. Particular care was paid to make sure that each brand's voice was distinct and pronounced.

Project Example
Project Example

Booking Path

Simple and Streamlined

Navigating a booking path on mobile can be a daunting proposition. For this redesign we carefully removed unnecessary clutter and extraneous information to help the user complete the booking as quickly and effortlessly as possible.