As Starwood guests rely more heavily on their mobile devices, they come to expect the same depth and breadth of content on their phones as they have on their computers. The Usablenet sites that had been live for several years were no longer delivering enough of a branded experience to these guests..
Create a highly customizable templated mobile website to be used for each brand, which allowed for efficiencies in development while allowing all 12 brands to retain their individuality.
Creating a template that could successfully house 12 distinct brands ranging from Sheraton to St. Regis was a significant undertaking. Particular care was paid to make sure that each brand's voice was distinct and pronounced.
Navigating a booking path on mobile can be a daunting proposition. For this redesign we carefully removed unnecessary clutter and extraneous information to help the user complete the booking as quickly and effortlessly as possible.