Constantly optimize the websites to deliver a best-in-class experience to guests that will drive conversion.
Deliver assets quickly and iterate in an agile fashion.
Design mobile web-specific test to drive conversion among guests on the go. Tests included:
Build a design-focused approach to inspiring users to discover more Starwood properties and locations by searching for a specific vacation experience. Concepts included scrolling carousels for a more visual approach, as well as list of in-line search items for an approach that was more integrated into the sites existing search functionality.
Design a photo viewer to be used by all brands based on results from multivariate tests. Photo viewer can be accessed from multiple areas of the sites and organizes photos by marketing, Instagram and video content, as well as by photo category.