• Project Image
  • Project Image
  • Project Image

site optimization

  • Client
    Starwood Hotels & Resorts Worldwide | SPG
  • Role
    Art Direction, Design, UX Design
The challenge

Constantly optimize the websites to deliver a best-in-class experience to guests that will drive conversion.

The solution

Deliver assets quickly and iterate in an agile fashion.

Project Example

Mobile Web Tests

Design mobile web-specific test to drive conversion among guests on the go. Tests included:

  • Homepage
  • Search Results
  • Checkout
  • Booking Path Pagination
  • Urgency Messaging

Search by experience

Build a design-focused approach to inspiring users to discover more Starwood properties and locations by searching for a specific vacation experience. Concepts included scrolling carousels for a more visual approach, as well as list of in-line search items for an approach that was more integrated into the sites existing search functionality.

Project Example
Project Example

Sitewide Photo Viewer

Design a photo viewer to be used by all brands based on results from multivariate tests. Photo viewer can be accessed from multiple areas of the sites and organizes photos by marketing, Instagram and video content, as well as by photo category.